“Autodesk is how the world gets designed and made - including the beautiful films that delight and inspire us all. Most recently the company and Kimmelot resurrected a handful of characters from AMC’s The Walking Dead to appear in ads for Autodesk, Deloitte, DoorDash, MNTN and Ring, tied to the finale of the zombie series. Reynolds and Maximum Effort have leveraged the actor’s sense of humor and his vast contact list on previous campaigns. “If you’re thinking Otto Desć looks suspiciously like Academy Award nominee and Free Guy VFX supervisor Swen Gillberg, you’d be wrong,” Reynolds added. The actress would later present the award for visual effects, a category in which many of the nominees likely leaned on software from the company.Īs for who portrayed the fictional Desć in the ad spots:

“I wouldn’t be the filmmaker that I am today without Otto Desć,” Banks said in one of the spots. “Autodesk has been a secret weapon for Hollywood’s artists for decades, and what better way to highlight that than to create a fake man of vaguely Germanic descent to receive an award that doesn’t exist?Īnd Reynolds turned to some close friends to get the campaign done, led by by Banks, who starred in the 2008 romantic comedy Definitely, Maybe with Reynolds. “Maximum Effort loves playing with the cultural landscape, and the Oscars are a major cultural event,” Reynolds said. Ryan Reynolds' Mint Mobile Sells to T-Mobile in $1.3B DealĪ source familiar with the commercial’s development says the spots were filmed in late February, and only delivered last week, a quick turnaround for such a high-profile campaign.

Autodesk reader